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The British Touring Car Championship (BTCC) has long been a staple of British motorsport, offering thrilling door-to-door racing and a diverse grid of cars. NASCAR has excelled at creating larger-than-life personalities and narratives around its drivers. BTCC’s social media presence, while active, often lacks the dynamic and immersive engagement seen in NASCAR. NASCAR races are marketed as full-scale events, not just competitions. BTCC’s merchandise offerings are more limited, often restricted to team-specific items rather than a cohesive championship-wide range. We make some suggestions of how to improve the bang!