Social Media And Why It Is Important For Your Business

We live on our phones these days using all kinds of social media apps. From Whatsapp sharing, to other social media apps. We are all glued to our phones throughout the day and night. With this knowledge, brands are becoming more interested in finding ways to interact with their audience using social media platforms. This article will explain why it matters to your business to connect with their audience on social media. 

Let us look at the lives of our youth. 

Gen Z

Social media platforms like Facebook, Instagram, and Snapchat have become places where friends hang out, share their lives, and make memories with their loved ones. A couple of platforms built for sharing family moments and personal lives have now developed into a much larger phenomenon. They give birth to bloggers with Millions like millions of followers, gaining over 50,000 likes and views on each of their posts and stories. 

Why shouldn't brands be involved on such a large platform with so much potential for growth and engagement? 

Business and Social Media

Businesses have realized that connecting with their audience on a one-on-one level is very important. Hence creating activities that engage their audiences directly via social media are excessively popular among brands like Coke, Coke Studio, Nestle, Unilever, and restaurants. Connecting with the end consumer on a personal level and creating a memory with them. This method is also known as experiential marketing. It is a technique where you engage the audience directly in a one-on-one conversation with the brand representatives, and such activities are used to generate social media content. 

Social media content like this helps people create memories with the brand in a way that stays with the customers for a long time. Mostly once posted on social media, those memories can last you a while. Memories of those moments you shared on your social media are shared with you, by the platform, to remind you of the moments you celebrated a year or even eight years ago on that day. 

Platforms that are rich with such potential are now being used to create moments with the consumers and engage them so that experience stays with them. One example of the use of social media platforms to engage with the audience is Photobooths. 

Experiential Marketing

Now one must wonder how does a photo booth relates to a social media activation? The answer for this is that the consumers like to take pictures of themselves in cool and funky poses with their friends, having fun, with their families, at events, or on personal occasions. If the consumer finds a Coke Branded Neon logo or the bottle shape at the entrance of an event, they will take a million pictures of themselves in the bottles and choose one or two perfect photos to post on social media. 

The good news is that now they can tag the location and the event. The brand name gets a boost, and word of mouth spreads organically among potential or current consumers. The brands evaluate engagement in pictures. Hence the brands are moving towards making photo booths at events and finding ways to make consumers share more and more pictures of themselves. 

Free Sampling

Similarly, free sampling has also become a method of engaging with the audience. The brands conduct free-sampling of their products and ask them to post their reactions on social media platforms. The engagement mechanics are even more enhanced with the help of hashtags. The consumers and the brands can find their contacts using the hashtags to create awareness. 

So what makes social media so important for businesses these days: 

These platforms have not just grown but have created influencers, and businesses have a tremendous opportunity to reach their exact target market by working with these influencers. Connecting with the end consumer using nothing but a digital campaign is quite a unique and creative idea. Many brands have created campaigns where consumers can win an entry pass to a concert or event if they post a picture with their product using various hashtags. Similarly, other brands have also found ways to connect with their target audience by building relationships with them. 

Building long term relationships

Social media can help you build a long-term relationship with a brand. You can take part in various competitions and be updated when an event is being held and how you can be a part of the experience. Not only all this, but you be a part of a much larger event like Coca Cola Food Festival that trended with the hashtags #cokefest and thousands of people bought tickets and attended the concerts while enjoying delicious foods. A designated Coke Stall was created that was the highlight of the event as everyone wanted to take a picture with all the fairy lights and the cool décor of the stall. Many companies took part in the festival and created their own engagement stalls where thousands were intercepted each day and pictures of consumers were posted online. Not only creating an experience for the consumers but a relationship was built with the help of this experience. 

Final Word

Social media is an ever-growing platform where more and more people join social media sites, and businesses are coming up with new and fun ways to engage with their audiences every day. So if you are a growing business and want to engage your target audience in a fun and exciting way, find a way to create a relationship-based campaign with your consumers. Try to provide them with experiential marketing experience and engage them in sharing their thoughts and photos or videos on social media. 

That is the best way to create word of mouth for your brand since social media sharing is a vast phenomenon nowadays. People love sharing everything happening in their lives. So businesses need to find a way to become a part of their consumer's life to build a long term relationship and engage them on social media.