motorsport VIDEO PRODUCTION
onsite Video Production Services: Content That Actually Gets Watched
Why Motorsport Video Production Matters
Most motorsport video content gets made by someone with a camera and a hope. Shaky footage, missed overtakes, sponsor logos in shadow, and a finished edit that does nothing for your commercial programme. Sponsors notice. Fans scroll past. Next year's commercial conversations get harder. Worse some videographers are literally just that and don't understand the mechanics of the content you need, you just get cars going round corners.
Video is the single biggest lever you have for growing a team's commercial value. A proper season of content renews sponsors, attracts new ones, and makes a club level budget look like a national programme. Poor video quietly loses you the deals you should have won.
At SuperHub we have been in the paddock for 30 years. We know where the shot is before the action happens. We know which sponsor logos need a hero frame. We know the difference between footage that fills a reel and footage that closes a deal.
How We Do It
Every SuperHub shoot starts with a shot list tied to what you actually need from the footage, not a generic race coverage plan.
• Pre event planning. We read your race calendar, sponsor contracts, and commercial objectives before we pick up a camera. Sponsor rights, activation moments, and PR beats are all mapped in advance.
• Paddock access crews. Not freelancers pointing lenses from the public fence. Accredited crews with relationships in the paddock, and 30 years of knowing where the real shots happen.
• Broadcast grade kit. Cinema cameras, CAA licensed drone operators, onboard cameras, gimbal rigs, and proper audio. Your footage looks like Sky Sports, not a phone.
• Fast turnaround editing. Post race highlight cuts within 48 hours. Full season recaps, sponsor specific edits, and vertical social cuts as part of the package.
• Content strategy built in. Every shoot produces a library we use across social, website, sponsor reporting, and next season's pitch deck. One shoot, ten deliverables
What You Actually GeT
Every engagement is tailored to the race, the team, and the sponsors. Typical deliverables include:
• Race weekend highlight reels (60 to 90 seconds, broadcast ready)
• Vertical and square social cuts for Instagram, TikTok, and YouTube Shorts
• Driver profile films and feature pieces
• Sponsor activation videos and testimonials
• Trackside interviews and paddock access content
• Onboard footage with branded graphics overlays
• Drone and aerial coverage
• Season launch films and year end review edits
• Live stream production and broadcast support
• Pitch deck video assets to embed in your commercial presentations
The Offer
Dream Outcome
You finish the season with a content library that keeps sponsors, attracts new ones, and makes your team look like it is racing three tiers above its actual budget. Every sponsor contact gets a monthly update with proof of activation they can show their board. Every commercial meeting you walk into next year opens with material that closes the sale.
Three Ways to Work With Us
Single Race
One event, full coverage, full edit package. Ideal for showcase rounds, season launches, or one off marquee events. From £3,500 (if already filming discounts are available)
Race Weekend Retainer
Full season coverage, priority crews, and an ongoing content library. The standard choice for teams running a competitive season. Typically from £2,500 per month.
Season Contract
Everything above plus season launch film, mid season marketing films, year end reviews, and embedded commercial support. Quoted after discovery.
Included in Every Engagement
• Pre event briefing call and shot planning session
• On site crew, kit, travel, and accreditation where needed
• Post event edit with one round of revisions
• Full content library access for your team, drivers, and sponsors
• Sponsor specific deliverables where commercial contracts require them
• Delivery in every format you need, from broadcast master files to vertical social cuts
Risk Reversal
If the first race package does not give you content you are proud to send to sponsors, we do the next event free. We have never been asked to. And if a race gets rained off, delayed, or red flagged out of existence, the booking rolls to the next round at no extra cost.
Who This Is For
• Race teams at club, national, and international level
• Drivers managing their own commercial programmes
• Sponsors with activation rights that are not being used
• Series organisers wanting broadcast quality supporting content
• Manufacturers running factory or customer racing programmes
What It Looks Like in Practice
Mikey Doble Racing - BRITISH TOURING CAR CHAMPIONSHIP
Testing to Race day, live posting up to 60 pieces of content per weekend. Content Scheduling across video, photography and all social channels. Production of a 5 episode docu-series. Sponsor activation and liasion with interviews and comment.
EXCELR8 (Team VERTU)- BRITISH TOURING CAR CHAMPIONSHIP - mINI cHAMPIONSHIP
Testing to Race day and beyond, unique race and non race content featuring the 4 drivers including Nick Hamilton, Tom Ingram, Tom Chilton and Ricky Collard. Content Scheduling across video, photography and all social channels liasing with the teams partner agency.
Jonny Moore - porsche carrera cup
Testing to Race day, live posting of content including race results each weekend. Photo, Graphic and Video Content Scheduling across video, photography and all social channels. Production of website, media image and sponsor decks.
STRAIGHTLINERS - dRAG AND dRIFT
Multi-day shoots, complex health and safety trackside and drone, documentary approach, advanced post-production, multiple deliverables.
tONTO MARINE - OFFSHORE POWER BOAT RACING
Off Shore at sea Filming and Drone footage, promotional photography and action and boat filming. Documentary style including race footage.
Frequently Asked Questions
Same day selects within a few hours of the flag falling. Full post race highlight cut within 48 hours. Season edits and longer form pieces are scheduled around your commercial calendar.
Yes. Our crews travel across Europe and further afield for agreed programmes. Travel is quoted on top of the shoot package and kept transparent.
British and European touring car racing, GT, single seater formula categories, historic racing, rallying, Driftingm, Off Shore Powerboats, karting, hillclimb, and motorsport adjacent events. Happy to share relevant examples once we understand where you race.
That is the starting point. We read every sponsor contract, pull out the activation clauses, and make sure the content we produce fulfils your commercial obligations rather than making extra work for you.
Yes. Once the engagement is paid for you own full commercial usage rights. We keep archive copies, you keep the commercial rights to use the content however you need.
The booking rolls to the next available round in the same season at no extra cost. If it is a single race package and the season ends, we credit the fee against any future engagement within 12 months.
Yes. Multi car coverage, multi driver storylines, and multi sponsor deliverables are all part of the standard offer for team level engagements.
Related Motorsport Services
Motorsport marketing runs best when it runs joined up. Every page here connects to the next. Bigger audiences mean better sponsor decks. Better photography feeds stronger social. Better video wins more sponsors. See the full set:
Ready to film something that pops?
Book a free consultation. We'll look at what you've got, what you need, and give you an honest assessment — no hard sell.